Apple Event

Apple Event – 4K TV, Watch 3, iPhone 8 and iPhone X

Apple has unveiled the iPhone X, the latest generation of its flagship device. The all-glass device has an edge-to-edge display and no home button. It unlocks using facial recognition software and

Tim Cook also launched the iPhone 8 and iPhone 8 Plus, two new phones that have 4.7-inch and 5.5-inch screens. Like the iPhone X, the devices also have an all-glass design and can be charged wirelessly.

In addition to the phones, Apple announced a third generation of its Watch and a 4K Apple TV.

Apple iPhone 8 event: live updates

iPhone X is Apple’s first $1,000 device

The iPhone X will go on sale in the US starting at $999 for the 64GB version. The 256GB handset will start from $1,149. It will be available to pre-order from October 27 and will ship from November 3.

iPhone X battery lasts two hours longer than iPhone 7

As well as fitting the iPhone X with a larger battery, Apple says it hopes to “move the entire industry forward” with its new charging system for the iPhone X. It has created a wireless charging mat that can simultaneously power an iPhone, Apple Watch and AirPod headphones. It does so through a new wireless standard called AirPower, which is available for the iPhone X.

iPhone X facial recognition technology

The iPhone X’s new FaceID is used to unlock the device, authenticate Apple Pay and create customisable animated emoji, called animoji. Apple says the 3D front-facing camera learns what users look like and is only inaccurate one in 1 million times.

Best features of the iPhone X 

Here are the standout features of the new device:

  • All-glass design with a screen that fills the front of the phone
  • Facial recognition technology called FaceID that secures the device
  • Customisable emoji called animoji that can reflect users’ expressions
  • No home button

No home button on the iPhone X – how does that work? 

Apple has ditched the home button on the iPhone 10. To unlock the device users just have to swipe up from the bottom of the screen. The same movement takes them back to the home screen and lets users multi-task.

Siri can also help users navigate without a home button.

The iPhone 10 unlocks using new facial recognition technology called Face ID.

iPhone 8 and iPhone 8 Plus key features 

OLED Screen

We’re on to Apple’s trump card, the iPhone 10. In celebration of the 10th birthday of the iPhone, the all-new device has an edge-to-edge screen and is glass all the way around. It is dust and water resistant, comes in space grey and silver, and has an OLED screen.

iPhone 8 price and release date

  • iPhone 8 to come in 64GB and 256GB starting at $699
  • iPhone 8 Plus to come in 64GB and 256GB starting at
  • Devices available for pre-order from September 15 and will be in stores on September 22
  • iOS 11 will be available to download on September 19

iPhone 8 and iPhone 8 Plus comes with wireless charging

The new phones can charge wirelessly by being placed on an inductive surface. It works with the Qi wireless standard, which Apple says it will help expand to public spaces such as airports and cafes.

It will work with third party wireless chargers such as those from Mophie and Belkin. Apple didn’t announce its own wireless charger, meaning owners will probably have to buy the accessory separately.

7:11PM iPhone 8 and iPhone 8 Plus best features

Here are some key features of the iPhone 8 and iPhone 8 Plus

  • All-glass design, compared with aluminium iPhone 7
  • 12MP rear-facing camera on iPhone 8 and two 12MP dual-lens camera on iPhone 8 Plus
  • New augmented reality technology that superimposes information onto what is seen through the camera, including player information at sports games and what’s in the sky
  • Apple has worked with games developers to create multi-player augmented reality games for the new iPhone
  • 4.7-inch and 5.5-inch screens
  • Comes in silver, space grey and a new shade of gold

iPhone 8 comes with 12MP camera 

 The iPhone 8 has a 12MP rear facing camera that is more powerful and can take in 80 per cent more light than the iPhone 7. The iPhone 8 Plus comes with a dual-lens 12MP camera with similar upgrades.
Apple unveils iPhone 8 and iPhone 8 Plus 

“This is a huge step forward for iPhone,” says Cook.

The iPhone 8 and 8 Plus has an all-glass body and comes in silver, space grey and a new gold colour. For those worried about cracking the front and back of the new device, Phil Schiller says the glass is reinforced with a steel and copper structure and is “the most durable ever in a smartphone”.

The devices have 4.7-inch and 5.5-inch retina displays and run on an A11 bionic chip.

Cook is moving us on to the iPhone 

Before unveiling the latest generation of the iPhone, Cook runs through some of the things Apple has introduced with the flagship device. “For the first time you were actually touching the software rather than buttons,” says Cook of the original iPhone. From the app store to a high quality camera, he says Apple has pushed smartphone design over the past decade.

“We have huge iPhone news for you today,” he says.

Apple announces 4K version of its TV 

Apple’s smart TV box is now available in high quality. Films in 4K quality will be available on iTunes for the same price as HD movies and will upgrade current purchases to 4K HDR for no extra price. Amazon originals will also be available in the upgraded quality.

The company’s TV app, previously announced, will be available in the UK later this year.

Apple Watch 3 to go on sale September 22 

The Apple Watch 3 will be available on EE in the UK, with pre-orders opening on September 15. Apple is yet to announce UK prices for the device, but it will start at $399 in the US for the cellular version and $349 for the non-cellular.

It has a battery life of up to 18 hours, a 70 per cent faster processor, GPS connection and is swimproof. The device is available in gold, silver, space grey, with new sports bands, and a new ceramic grey version.

The original Apple Watch is still available to buy at a new price of $249.

New Apple Watch 3 works independently from the iPhone 

The latest generation of the Apple Watch 3 has a mobile connection so it can send and receive messages, browse the internet and play songs from Apple Music without needing to be linked to an iPhone. It also works with Siri and has a 50 per cent better battery life.

The device, which is the same size and shape as the current Watch 2, can also make phone calls independently.

The device will come with watchOS 4, which has an improved heart rate monitor and can connect to gym machines with a tap. The software is available to download from September 19.

Apple Watch sales grew 50 per cent last year

Teasing the announcement of a third generation of the Apple Watch, Cook says sales of the device have grown 50 per cent year-on-year, making it the world’s most popular smartwatch.

Here’s a quick look at the features on the current model:

Apple is killing off the store 

Before announcing its new products, Apple has an update on its physical stores. The company is re-branding its stores as “town squares” because they “bring people together”. Its larger stores will have workspaces for developers and a redesigned genius bar, called the “genius grove”.

It will also run a series of workshops for its products, such as photo classes and basic coding lessons.

Steve Wozniak on Apple’s new campus

Shortly before the event James Titcomb spoke with Apple design chief Steve Wozniak about new campus he helped design, which is hosting the event today.

Cook says the company will start moving to the campus later this year.

“Apple’s Park has been built to reflect Apple’s values,” said Cook, who described the campus as “open and inspiring”. The campus is powered by 100 per cent renewable energy and has one of the world’s largest on site solar power farms, according to Cook.

Cook opens the Steve Jobs Theater with a tribute to the founder

In celebration of Steve Jobs’ life and the 10th anniversary of the iPhone, Cook begins with a message about the company’s founder.

And we’re off

Tim Cook is onstage in California, opening the Steve Jobs Theater with a voice over from the man himself. “I love hearing his voice,” says Cook.

5:57PM Tune in now 

The event is about to begin. You can watch the live stream here, and we’ll be keeping the blog updated with all the announcements as they happen.

5:47PM A final look at the rumours

With 13 minutes until the event starts, here’s a final look at the most compelling iPhone X rumours. A last minute leak this weekend appeared to confirm previous reports, and also let slip the new devices would be called the iPhone 8, iPhone 8 Plus and iPhone X.

 At a glance | iPhone X rumours

3D tracking technology might be used to unlock the phone

Edge-to-edge display screens that cover the whole front of the phone

No home button Apple has patented a way of embedding Touch ID in the screen

Face ID unlocks the phone using facial recognition software

Touch Bar could make space for a ‘function area’ similar to the Touch Bar on the new MacBook laptop

iOS 11 will feature, among other things, peer-to-peer Apple Pay and a redesigned Control Centre

Wireless charging already in use for the Apple Watch and could now be integrated into iPhones

2:44PM A decade of the iPhone

Apple is celebrating the 10th birthday of the original iPhone at its event today. Founder Steve Jobs unveiled the first ever iPhone at the Macworld Conference and Expo in San Francisco in January 2007. Ten years later, his successor Cook will take to an all-new stage at the Steve Jobs Theater tonight to unveil the anniversary edition iPhone X.

Ahead of the event, here’s a definitive history of Apple’s iPhone.

What else will Apple unveil?

In addition to the iPhone X, Apple is expected to announce the iPhone 8 and iPhone 8 Plus. There are few details available about the devices, which are likely to be upgraded versions of the current offering.

Rumours have suggested Cook will also unveil a 4K Apple TV, third generation of the Apple Watch that works independently from the iPhone, and an update for its AirPod wireless headphones. And he could provide additional details about the HomePod smart speaker, due for release in December, and iOS 11, due for release in the days after the event.

When will it be released and how much will it cost?

The iPhone X will probably be Apple’s most expensive handset to date and is rumoured to cost £1,000 in the UK.

Tradition dictates the devices will go on sale on a week after the launch, meaning the iPhone 8 could be in stores on Friday September 22.

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