According to the latest research from Counterpoint’s, Apple continued to lead the smartphone market in UK with just over 34% share despite sales declining sequentially. UK smartphones sales remained flat annually in Q3 2017, while the overall handset market (including feature phones) declined by 8% year on year.
The stats shared by the firm reveal the Apple had a market share of 34.4% in the country in Q3. Samsung followed closely with a 34% slice, while Chinese manufacturer Huawei came in third with 13% of the market. Alcatel and Motorola rounded up the top five with 4% and 3% shares, respectively. Apple & Samsung together control more than two thirds of the UK smartphone market in sales volumes and more than 80% in sales value.
According to the report, “The Apple iPhone 7 was the bestselling smartphone and contributed to 15% of the total smartphones sold in Q3 2017. Samsung’s Galaxy S8 and S8 Plus were second and third. Samsung also has a strong range across all price bands and it, together with Huawei, provided a strong volume platform that was resilient to attack from most other brands.”