Apple Event

Rumors: Apple Will Resume ‘Reserve And Pick Up’ for iPhone 7 in U.S. and U.K. on September 17

News: Shipping dates for most iPhone 7 and iPhone 7 Plus models have quickly slipped to 2-3 weeks or later, including November for most Jet Black models, customers who elected not to pre-order online or slept through their alarm may still have a chance to purchase the model they desire sooner than anticipated.

iPhone 7 and iPhone 7 Plus reservations will reopen on September 17 at 8:00 a.m. local time in the United States, and on September 17 at 6:00 a.m. local time in the United Kingdom, enabling customers to reserve an iPhone and pick it up at a local Apple retail store within a set 30-minute window.

In Canada, the “Reserve and Pick Up” program remains live at the time this article was published, with many iPhone 7 models still available for pick up on launch day. iPhone 7 Plus reservations have sold out in all of Ontario, but some 5.5-inch models remain available at select stores in other provinces.




“Reserve and Pick Up” remains live in Australia, Belgium, Germany, Hong Kong, the Netherlands, and Switzerland as well for select models, at the time this article was published. Reservations will reopen on September 17 at 6:00 a.m. local time in Italy. Apple is accepting September 17 reservations in the United Arab Emirates.

iPhone 7 and iPhone 7 Plus launch at Apple retail stores on September 16. Apple traditionally accepts walk-in customers on a first come, first served basis, with a separate line for Reserve and Pick Up customers. However, Apple anticipates demand to outstrip supply as usual, so in-store stock could be especially limited.

Authorized resellers such as Best Buy and stores of carriers such as AT&T, Verizon, Sprint, and T-Mobile also generally begin to receive extremely limited iPhone stock on launch day, but availability is not guaranteed due to tight supply. Prospective buyers are best to call their local stores ahead of time.

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